New Report Raises Questions About Hope And Change?
“The Obama Campaign Has Aired Far More Negative Attack Ads Than The Romney Campaign.” “Denver, Las Vegas, Tampa, Cleveland, Orlando, Washington, Miami, Columbus, Ohio, Cincinnati, Norfolk and Richmond saw the highest volume of ads in the nation from Oct. 1 to Oct. 21. Experts believe that looking at the number of spots aired is the best way to measure the impact of an ad blitz, because of the differences in price in the different markets based on population. The academics with the project – from Wesleyan, Washington State University and Bowdoin College – also analyzed the content of the ads and found that the Obama campaign has aired far more negative attack ads than the Romney campaign.” (Thomas Fitzgerald, “Obama Has Aired More Ads In Oct., Been More Negative,” The Philadelphia Inquirer’s The Big Tent, 10/25/12)
- Only 6.3 Percent Of Obama’s Ads Aired From October 1 To Oct 21 Have Been Positive, While 73.3 Percent Have Been Negative. “They found that 6.3 percent of the Obama ads were positive, 20.3 percent showed contrasts between the two candidates, and 73.3 percent were negative – or straight-up attacks on Romney and his record. But 11.9 percent of Romney’s messages were positive, versus 52.1 percent that compared him to the president, and 36 percent that were negative attacks on Obama.”(Thomas Fitzgerald, “Obama Has Aired More Ads In Oct., Been More Negative,” The Philadelphia Inquirer’s The Big Tent, 10/25/12)
- From June 1 To October 21, Only 14.4 Percent Of Obama’s Ads Have Been Positive, While 58.5 Percent Have Been Negative. (Laura Baum, “2012 Shatters 2004 And 2008 Records For Total Ads Aired,” Wesleyan Media Project, 10/24/12)
- 44 Percent Of Obama’s Attack Ads Are Personal Rather Than Policy-Related. “Furthermore, pro-Romney attacks have almost universally focused on policy (96 percent) whereas the pro-Obama attacks have been using a mix of policy focused critiques (56 percent) and a combination of policy and personally focused critiques (44 percent).”(Laura Baum, “2012 Shatters 2004 And 2008 Records For Total Ads Aired,” Wesleyan Media Project, 10/24/12)
